Accenture 2014 H1

Accenture is clearly capable of creating good material – for an example, see Playing to win, which is built upon extensive
research, is appealingly presented, and leaves the reader with a clear understanding of the decisions they face. Yet we
can’t help but picture the firm as the bright child in the class who occasionally hands in a really good assignment but often

Accenture 2015 H1

Accenture has some great content. See, for example, its Technology vision 2015. This content is built on a hugely
impressive research effort including initial input from the firm’s Technology Vision External Advisory Board; interviews
with 100+ technology luminaries, industry experts, and Accenture business leaders; crowdsourcing of ideas from more
than 1,700 Accenture employees; and a global survey of 2,000 business and IT executives across nine countries. The

Accenture 2014 H2

Despite a slight decrease in average score, Accenture has moved up a position in our rankings and is back in the top five. It
was last seen in this illustrious group in the first half of 2013 and, before that, in the second half of 2011.
Accenture has clearly been marking out its territory as the expert in all things digital; Digital double-down is just

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