The battle at the top of our table continues with Deloitte slightly increasing its score since our
last review, though by not quite enough to keep the number-one position from IBM.
Nearly a quarter of Deloitte’s sample scored 12.0 or above. A great example is Deloitte
University Press’s 2015 global CIO survey: Creating legacy. On the surface, a CIO survey is a
path already trodden by competitors. However, Deloitte delivers a differentiated, engaging,

Something good appears to be happening with Deloitte’s thought leadership: since the beginning
of 2010 its score has improved by a third (of the Big Four only KPMG has achieved something
similar, though it has done so from a much lower base and actually appears to be going backwards
at the moment), leading to a correspondingly impressive rise from 10th to 2nd position in our
rankings. Heady days. Deloitte University Press appears to have a lot to do with this rise: it seems

After an impressive rise up our rankings in our last review, Deloitte remains a strong top three contender. Only a hair’s
breadth (in fact just one extra point for just one of the pieces we reviewed) stands between the firm and second place.
Take into account that Deloitte produces more than six times as much material as either of the leaders (IBM and Capgemini
Consulting) and its standing looks even more remarkable.
Behind the scenes, the founding of Deloitte University Press and the spread of a publishing mindset has led to some great