Submitted by Zakaria Khan on Fri, 2020-02-21 12:35
Every year we conduct a big survey of clients (senior end users of consulting services) in which we ask them a wide range of questions relating to their interaction with consulting firms and their use of consulting services. We use the results across many parts of our business; it informs our Market Trends programme and the Global Data Model that underpins it, it’s central to our Client & Brand Insight work, and it’s one of the strands of research on which our Emerging Trends programme is based.
Submitted by Zakaria Khan on Fri, 2020-01-24 10:13
Our recent report, Missing the point, found surprising evidence about CxOs in relation to thought leadership. It found them to be harder-working, more patient, and easier to please than their subordinates, challenging the notion that they're all tearing around with their hair on fire, with about three nanoseconds to read whatever you'd like to put in front of them.
Submitted by Ella-Sian Jolley on Wed, 2019-10-23 14:01
There seems to be an obsession with the length of thought leadership today, to the point where it’s tempting to conclude that publishers see it as a panacea for all thought leadership ills. As if to reinforce the point this seems to work both ways–longer and shorter–but overwhelmingly the trend is to pander to notions of a time-starved senior executive and create bite-sized material. It also sounds perfectly sensible.
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