Deloitte has been hot on the tails of IBM for a little while now and, for the first time, has taken the top spot in our rankings.
This impressive performance is driven by the consistently high-quality content featured on Deloitte University Press
(DUP)—see, for example, The retail transformation and The regulator of tomorrow. But while we see good content
published by Deloitte outside of DUP, we also see weaker material that is preventing the firm from opening up a more
decisive lead.

Score: Appeal: 
2.71
Score: Differentiation: 
3.26
Score: Prompting Action: 
2.08
Score: Resilience: 
2.71
Period: 
2015 H1
Rank: 
1
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