Capgemini Consulting has moved from fourth to third place in this latest ranking. Its consistently good content is driven by
a central team in partnership with experts around the consulting organisation. The firm is particularly good at finding new
angles on topical issues and using secondary research to good effect.
One of the top-scoring pieces in this sample is Why and how businesses are investing in innovation centres—a great
example of what the firm is capable of when it invests in additional primary research.

Score: Appeal: 
2.75
Score: Differentiation: 
3.07
Score: Prompting Action: 
2.06
Score: Resilience: 
2.43
Period: 
2015 H1
Rank: 
3
Firm Name: