PwC (including content from Strategy&) has nudged further up the table in this review.
The firm tops the list for differentiation and scores well across all three sub-criteria under this heading. Forces for change:
the public’s view of defence is a great example: it is topical, substantially different from what has gone before, and
challenges current thinking.
PwC also scores well on appeal. Global tax transparency and risk management illustrates the firm’s approach in action.
This potentially dry topic is presented in an easy-to-navigate format with limited text and a good use of graphics.
We know that a lot of work is going on behind the scenes to align and improve the firm’s thought leadership even further.
PwC is definitely one to watch.