To understand what makes digital B2B sales leaders tick, The Boston Consulting Group undertook a study of the end-to-end selling models used by a dozen next-generation sales leaders. We have uncovered five lessons that companies in any B2B industry can learn from and adapt to their industry’s particular conditions.
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TL Service:
Strategy
Sales
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Five selling secrets of today's digital B2B leaders
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A thought-provoking summary of how leading firms are leveraging data to reach new customers at much higher volume and lower cost, and generating sales growth from existing customers.
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