Methodology

The quantitative market data in this dataset comes from Source’s unique model of the global professional services market. Rather than making high-level assumptions, this model has been built from the bottom up, sizing the market capability by capability—assessing how much work a firm earns delivering each professional capability within each sector and country. This results in a robust view of the size of the supply-side professional services market.

We’ve taken the data in the Source model and worked with KPMG US to map Source’s definitions to KPMG’s resulting in a custom dataset reflecting the KPMG taxonomy. As a result, and due to a new Source taxonomy with more firms in the model, there are changes to our market sizing data. Convergence within the market and the additional firms in the model, which take into account that conventional consulting firms now compete in many non-consulting markets have resulted in the addressable market size increasing. Historic data has been restated to match our new definitions and KPMG’s taxonomy.

We limit our market sizing and analysis to what we at Source call “big consulting”—work done by mid and large-sized firms (those with more than 50 people). Please note that we don’t track the long, thin tail of work done by contractors and very small firms, as KPMG would not aim to compete in this part of the market. All the data in the model is calibrated through extensive interviews with, and surveys of, professional services firms and their clients, allowing us to discuss broader trends in the market alongside detailed dimensions such as headcount. These interviews and surveys are supplemented with desk research, which allows us to assess the impact of wider macroeconomic trends on professional services. This, combined with our detailed modelling, results in a long-term view of the market that is able to support both historic and forecast data.

The figures on the portal and in the accompanying commentary reflect the market that is addressable to KPMG and mapped to KPMG US' definitions (outlined below).

Glossary

 

(For internal KPMG use only)

 

Region

 

 

Source Global Region	Source MM Country 2020
Africa	Algeria Angola Cameroon Cote d'Ivoire Egypt Ethiopia Ghana Kenya Libya Morocco Mozambique Nigeria Other Africa Rwanda South Africa Sudan Tanzania Tunisia Uganda Zambia
Asia Pacific	Australia China Hong Kong India Indonesia Japan Malaysia Myanmar New Zealand Other Asia Pacific Pakistan Papua New Guinea Philippines Singapore South Korea Sri Lanka Taiwan Thailand Vietnam
Central & South America	Argentina Brazil Chile Colombia Mexico Other Central & South America Peru Venezuela
Europe	Albania Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Finland France Germany Greece Hungary Ireland Italy Luxembourg Macedonia Netherlands Norway Other Europe Poland Portugal Romania Russian Federation Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom
Middle East	Bahrain Iran Iraq Israel Kuwait Lebanon Oman Other Middle East Qatar Saudi Arabia UAE
North America	Canada United States

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Sector

 

KPMG LOB	KPMG sector	Source subsectors
Consumer & Retail	Consumer Goods	Consumer Packaged Goods Consumer and Industrial Electronics
	Retail	Retail and Retail Services
Financial services	Asset Management	Construction Investment and Wealth Management Leisure Logistics Real Estate
	Banking & Finance	Banking
	Capital Markets	Capital markets
	Private Equity	Private Equity
Government	Federal Government	Defence Public Sector Federal
	HERON	Education Not-for-profit
	State & Local	Public Sector State and Local
	Healthcare & Life Sciences	Healthcare
	Life Sciences	Life Sciences
Industrial Markets	Energy & Chemicals	Chemicals Energy Primary Resources Utilities
	Industrial Mfg	Aerospace and Defence Manufacturing Automotive Industrial Manufacturing Metals Transportation
Technology, Media & Telecomunications	Media	Media
	Technology	Business Services High-Tech
	Telecomunications	Telecoms

 

 

 

Service

 

KPMG Service Group	KPMG Service Line	KPMG Service Networks	Source Capability
Consulting	Corporate Services	CIO Advisory	Business continuity & recovery Cloud advice IT strategy, planning & review IT training Target operating model Vendor selection
		Finance Transformation	Benchmarking Budgeting/financial planning process Business & financial modelling Cost cutting Debt advisory Finance function Lean & Six Sigma
		Human Capital Advisory	Benefits, compensation & pensions, excluding actuarial & investment advice Change management Diversity & inclusion Employee engagement Governance & board effectiveness HR strategy & effectiveness Leadership Organisational design & culture Organisational training & development Outplacement Pension fund evaluation & advice Performance management Stakeholder management Talent management Team effectiveness & collaboration
		Procurement & Outsourcing Advisory	Outsourcing advice Procurement/purchasing SID - Product operations & procurement Strategic sourcing/offshoring services
	Customer and Operations	C&O Commercial	Benchmarking Business & financial modelling Channel management Cost cutting Customer feedback Customer journey & UX benchmarking Customer relationship management Customer segmentation Customer service Distribution strategy Financial restructuring & insolvency Functional & industry application integration Innovation management Innovation strategy Lean & Six Sigma Marketing & communication strategy Marketing mix optimisation Operational review Physical product quality assurance & testing Physical product R&D Process design, re-engineering & automation Sales & distribution planning Sales force effectiveness Salesforce SID - Customer solutions - commercial SID - Product operations & procurement Supply chain management Target operating model UX & service design
		C&O Financial Services	Benchmarking Business & financial modelling Channel management Cost cutting Customer feedback Customer journey & UX benchmarking Customer relationship management Customer segmentation Customer service Distribution strategy Financial restructuring & insolvency Functional & industry application integration Innovation management Innovation strategy Lean & Six Sigma Marketing & communication strategy Marketing mix optimisation Operational review Physical product quality assurance & testing Physical product R&D Process design, re-engineering & automation Sales & distribution planning Sales force effectiveness Salesforce SID - Customer solutions - FS SID - Product operations & procurement Supply chain management Target operating model UX & service design
		C&O Health & Government	Benchmarking Business & financial modelling Channel management Cost cutting Customer feedback Customer journey & UX benchmarking Customer relationship management Customer segmentation Customer service Distribution strategy Financial restructuring & insolvency Functional & industry application integration Innovation management Innovation strategy Lean & Six Sigma Marketing & communication strategy Marketing mix optimisation Operational review Physical product quality assurance & testing Physical product R&D Process design, re-engineering & automation Sales & distribution planning Sales force effectiveness Salesforce SID - Customer solutions - H&G SID - Product operations & procurement Supply chain management Target operating model UX & service design
	Federal	Federal	All applicable capabilties for Federal sector
	Risk & Compliance	Actuarial	Actuarial Pension fund evaluation & advice
		Forensic	Anti-corruption services Dispute advisory services eDiscovery Expert witness Forensic accounting Forensic technology solutions Fraud mitigation Intellectual property law Investigation services Operational risk Responding to regulation SID - Ops & compliance/Other Third-party assurance Trial services
		FS Regulatory & Compliance Risk	Operational risk Responding to regulation SID - Ops & compliance/Financial services
		Modeling and Valuation	Transactions-related risk Treasury risk
	Risk Assurance	GRC Technology	SID - GRC Technology Technology & security risk services
		Internal Audit & Entreprise Risk	Internal audit Risk Governance Risk management
		Technology Risk Management	Internal audit SID - RC Other Technology & security risk services
	Spectrum	Contract Management	Advanced analytics Machine learning Procurement/purchasing Supply chain management Third-party assurance
		Cyber	Cybersecurity implementation Cybersecurity incident response Penetration testing & wargaming
		Financial Services	Accounting operations assurance Accounting systems assurance Advanced analytics Anti-corruption services Commercial due diligence & valuation Financial due diligence Fraud mitigation IFRS & regulatory reporting Machine learning
		Lease Accounting	Real estate deal/transaction services
		Powered Evolution	Benefits, compensation & pensions, excluding actuarial & investment advice Benefits, compensation & pensions, excluding actuarial & investment advice Change management Diversity & inclusion Employee engagement Finance function Financial advisory HR strategy & effectiveness Oracle Organisational training & development Outplacement Performance management Salesforce SAP Supply chain management Talent management Target operating model Team effectiveness & collaboration Workday
		Powered Evolution; Microsoft	Microsoft
		Third-Party	Advanced analytics Compliance risk Environmental risk Financial due diligence Machine learning Macro/microeconomic research Operational due diligence Third-party assurance
	Technology Enablement	Cybersecurity Services	Cybersecurity advice Cybersecurity implementation Cybersecurity incident response Penetration testing & wargaming Programme risk Technology & security risk services
		Enterprise Solutions	ERP consulting Oracle SAP SID - Enterprise solutions Workday
		Lighthouse	AI advice & implementation Application development Cloud implementation Data visualisation, business intelligence & semantic layer Data warehousing & database management DevOps Digital product quality assurance & testing Geospatial advice & implementation IoT and connected devices Machine learning Robotics advice & implementation Solution architecture Virtual, augmented, and mixed reality
		Platforms	Microsoft SID - Digital enablement
	Transformation Delivery	TD Financial Services	Change management Lean & Six Sigma Process design, re-engineering & automation Programme management SID - Services operations
		TD Health & Government	Change management Lean & Six Sigma Process design, re-engineering & automation Programme management SID - Services operations
		TD Products	Change management Lean & Six Sigma Process design, re-engineering & automation Programme management SID - Services operations
		TD Technology	Change management Lean & Six Sigma Process design, re-engineering & automation Programme management SID - Services operations
Deal Advisory & Strategy	Capital Advisory	Capital Solutions	Transactions-related risk Treasury risk
		Corporate Finance	Capital allocation strategy M&A transaction strategy Portfolio & investment strategy
		Infrastructure & Projects Advisory	Benchmarking Clean technology Cost cutting Functional & industry application integration Green IT Integrated real estate developer services Operational review Operational risk Physical security strategy Process design, re-engineering & automation Programme risk Property & estate management Public-private partnerships Purpose-led strategy & change Resource-efficiency implementation Resource-efficiency strategy Risk management Social impact & trust Sustainable investment Sustainable supply chain Sustainable workforce Target operating model Third-party assurance Transactions-related risk Treasury risk Vendor selection
	Strategy	Centers of Excellence	Advanced analytics Brand strategy Corporate strategy Ideation Innovation management Innovation strategy Physical product R&D Policy formulation Pricing
		Performance Transformation	Brand activation Category management Corporate recovery & turnaround Corporate restructuring Digital product R&D Environmental & social impact research Strategies for growth from innovation
		Transaction Execution	Macro/microeconomic research Market analysis & strategy Market research Portfolio & investment strategy Post-M&A integration
	Transaction Services	Accounting Advisory Services	Corporate, occupier services & facilities management Financial advisory Real estate strategy
		Financial Due Diligence	Commercial due diligence & valuation Financial due diligence Integrated real estate developer services Operational due diligence Real estate deal/transaction services Technology due diligence