Offering methodology

We’ve taken the bottom-up advisory model and reallocated the data to produce offerings allowing you to view the growth in the market that is being channelled through relatively new, multidisciplinary markets and new technologies. Below is a detailed definition of the 8 offerings we’ve produced market sizing data for. Market size data is available for years 2016-2019, with forecasts up to 2024 and is split by split by KPMG Industry (LOB/Sector) and KPMG Service.

Please note that the offerings are not mutually exclusive, so should be viewed in isolation. If you were to aggregate the offerings then there’s a risk of double-counting data and overinflating the size of the market.

AI: AI is an umbrella term for "machines that can train themselves to solve certain classes of problems". Cognitive computing, natural language processing (NLP), regtech, and machine learning are types of AI. It covers to the extend which clients have started to use artificial intelligence software in their products, services and business, e.g. predictive analytics around customer engagement, risk and resource allocation.

Digital: Digital is a broad term that can cover any technology that connects people and machines with each other or with information. It includes the use of new digital technologies to help organisations make radical changes to the performance, on the top and/or bottom line, change their business model, and even disrupt their industry. Characteristics of digital are that it is based on modern software design and technology, it is often cloud-based, user-friendly, and flexible. Examples of digital technology include: mobile, social media, cloud, IoT, AI, robotics, RPA, advanced analytics, and blockchain. The boundaries between these technologies are blurry and often borrow elements of the same service to make up the whole offering—they are not mutually exclusive services but part of an evolving landscape of combined digital offerings

ESG: Advising and supporting clients on work related to environmental, social and governance (ESG) business issues, including the responsible use of technology, responding to climate related challenges, configuring sustainable supply chains, safeguarding human rights, etc.

Experience: Experience (customer experience) includes helping clients evaluate their customers’ journey, designing and implementing improvements. It involves monitoring customer behaviour, behavioural economics and strategy around related technology, including design and implementation support, but not its customisation or systems integration.

Workforce transformation: Advising and supporting clients in transforming both their workforce strategy and the workforce itself to adapt to the needs of longer-term hybrid working. It also extends to refreshing more traditional advice on where organisations should position employees and the skills that they need in the light of the pandemic.

Front office: Front office: Front office work is work that relates to interfacing with the customer. The core business functions that sit within this area are sales, marketing and customer services with some customer delivery too.

Middle office: Middle office work is work that enables the core business operations to make, process, or deliver; the core business functions here are some elements of customer deliver, but more significantly operations and supply chain.

Back office: Back office work is work around process improvement for administrative and support functions. The core business functions within this area are procurement, HR, IT and finance.

Glossary

(For internal KPMG use only)

Country

Sector

Service