This report from Oliver Wyman, written in collaboration with EuroCommerce, entitled “Net Zero Game Changer: Tackling the hidden carbon footprint in European retail and wholesale value chains,” is a well-targeted piece of content which was designed to outline the steps that the sector can take to progress towards net zero. Despite this being a highly covered topic, this is a good example of how a partnership helps to differentiate a piece of content from others on the market.​