Brand

By Fiona Czerniawska

Ever since the deal between PwC and Booz & Company was announced in late 2013, there’s been speculation about the latter’s new name (when Booz & Company separated from Booz Allen Hamilton back in 2008 it agreed that, in the event it was acquired/merged, it would surrender its name within 90 days).

By Edward Haigh

Greenwashing is a term with which we've all become a bit more familiar over the last few years. It describes the act of creating an impression of sustainability and environmental sensitivity when the reality is somewhat different. And it's happening everywhere.

Following an evening at the Special Forces Club in London recently, I mentioned to a friend - by way of trying to sound coolly underwhelmed by the experience - that I hadn't been terribly impressed with their egg-mayonnaise vol-au-vents. So when I was invited back a few weeks later my heart skipped a beat. Had my friend betrayed my confidence? Were my vol-au-vent-eating days about to come to abrupt end at the hands of trained operatives whose 'Death, and how to dispense it (2012)' manual had been updated to include a section on 'termination by hors d'oeuvres'?