By Julie Ahadi.
“Overall, a customer-centric focus is the biggest change in the financial services market in recent years” …said a consultant we spoke to for our 2018 financial services sector market report. And we don’t disagree with her: In fact, the general realisation that putting customers first is key to winning—and staying in—business is spreading like cross-sector wildfire.
With the likes of Amazon, Facebook, and Google leading the charge in delivering A-grade customer experience, the general population has, in a very short space of time, come to expect this level of service as standard. Technology players in other sectors—such as retail—are adopting cutting-edge approaches to improve the customer experience, and this is forcing financial services players to up their game considerably. And there are no exceptions to this rule: Got a huge, immovable legacy system that makes changing existing IT architecture and implementing new systems painful, slow, and expensive? Too bad. Lack the agility to make far-reaching changes in your culture or operations? Boo-hoo. Customers’ insatiable appetite for a simple and immediate banking experience isn’t about to go away anytime… well, ever.