By Alison Huntington.
A few years ago, it was all so straightforward. Strategy firms did strategy work. IT firms did technology. The Big Four did finance-y stuff. End of.
These days, the consulting landscape is far more porous, with firms’ expertise blurring across consulting lines. For clients, the clear demarcation of who to go to for what is no more, and for consulting firms, stakeholder engagement maps have become a lot more complex.