No one likes the middle ground. You’re caught between a rock and a hard place, or are tumbling between two unhelpfully positioned stools. You’re betwixt and between; neither fish nor fowl. So much better to be on one side of the fence, than sitting on it.
Martin stares at the pine needle swirling around in his coffee. Christmas already seems a long time ago, but even a few days can feel like a month when you’re a stellar marketing executive working for one of the world’s leading consulting firms.
At the last count, it’s been estimated that around 900 gorillas live in the lush, dense forests of Rwanda. The gorillas are protected, and rightly so, but our research suggests that management consultants may be even rarer...