Growth

By Zoe Stumpf

We’ve spent the last few weeks in the Benelux region – not literally, you understand, but speaking to consultants and senior clients about the state of the market.  Doubtless to the great relief of all concerned, the conclusion of our newly-published Benelux consulting market report is that the market has at last returned to growth in 2014, albeit at a very modest level.

We were impressed by Greenwich Consulting. We speak to somewhere in the region of 300 consulting firms in the course of our research every year and occasionally a firm stands out for one reason or another. Greenwich stood out.

The growth agenda: it’s on the lips of virtually every consulting firm at the moment. Private sector clients, blinking in the macro-economic daylight, want to develop new products and launch them into new markets. They want to know how to innovate, how to recruit the best people from emerging markets and how to re-engage consumers in more jaded ones. Growth-related projects often have a caché within consulting firms beyond their size because the results are more tangible than most consulting services (a new product launched, a new marketing campaign).