Marketing

“The 20th century was about sorting out supply. The 21st is going to be about sorting out demand. The internet makes everything available, but mere availability is meaningless if the products remain unknown to potential buyers.”

Quite a lot, apparently.

In the last month, the largest 25 consulting firms in the world published almost 500 new books and articles. Collectively, their websites have more than 16,000 pieces of thought leadership.

But does any of it do any good?