Strategic planning

By Fiona Czerniawska.

Go to the top of Dubai’s Burj Khalifa and you can see not only the ornate, blue swirls of the marina below, but also miles across the desert to the point where the dust and the desert blur. Look at it from the bottom, and it’s hard to imagine that it’s possible to build something even higher than its fragile, filigree pinnacle.

By Fiona Czerniawska.

By Margaret Cameron-Waller.

I recently visited PwC’s cyber security experience centre in Florida.  This showcased the impressive breadth of work the firm is doing in this area, but was a very timely visit because cyber is such a hot topic globally amongst the clients we interview.  Cyber is consistently one of the areas where clients anticipate that spending on consulting will increase and where they can make a clear case for investment. “There’s no limit to how much we’ll spend on this,” is a much-repeated message from our interviews.

Our research also tells us that technology firms dominate clients’ choice of firm when they are considering consulting support. This is interesting because, while technology is the foundation of any successful cyber response, it’s unlikely to be the complete panacea.