The battle at the top of the White Space Thought Leadership Rankings has continued with IBM retaking the lead from Deloitte but the gap between the two firms is very narrow. IBM beats its competitors on resilience - through consistent and insightful use of both primary and secondary research - and in prompting action. However, Deloitte scores better than IBM on both differentiation and appeal.

The report says that if IBM continues to publish reports like a New and necessary in life sciences, and at the same time, pays attention to its weaker content that isn’t as effective at challenging current thinking, it could be on route to achieving an all-time high score. However there is no room for complacency: Deloitte could easily regain the lead if it continues to invest in Deloitte University Press - the organisation’s key source of insightful and innovative content.