Granted, A.T. Kearney’s thought leadership doesn’t fall below our cut-off mark of 8.0—slip
below this and there’s a real risk of leaving your audience with a more negative view of your
firm than they had before they began browsing. And yet we saw nothing that really impressed,
and no piece reached our upper benchmark of 12.0—the level of really good content.

AT Kearney continues to make steady, if unspectacular, progress up our rankings, rising from
14th to 12th place this time round. The firm’s greatest skill seems to be its ability to find white
space quite successfully: Finding the Customer Preference Sweet Spot manages to find its own

A.T. Kearney continues to loiter around the middle of our table with an average score that has moved very little over the
past three years.
The firm regularly spots, and is brave enough to pursue, a slightly unusual angle on what, in other hands, could be