This 2016 version of the Young Workers Index opens on an attention-grabbing note with one of PwC’s own young workers offering a personal and engaging perspective and good reasons to read on.

Based on more than 6,000 survey responses from senior executives, this report offers robust benchmarks and attention-grabbing statistics that should prompt readers to consider the likelihood of economic crime in their own organisation.

This article does many things well. Three stand out because these are areas where many other pieces of thought leadership don’t succeed.

Firstly, the reader is given a very strong sense of the experience and credibility of the author. This is partly due to an informative description but—more importantly—down to writing in the first person and including references to her own work, references that aren’t jarring but form a key part of the story.