Globalisation

I wrote recently about how Spanish consulting firms have responded to collapsing domestic demand by working with local companies expanding into the South American market and with South American markets looking to build a presence in Spain. The Dutch consulting industry hasn’t had anything like such a difficult time, but it’s been tough nevertheless. The response, however, of Dutch firms has been quite different.

The Spanish consulting market is a long way from the current engines of growth in Europe, the German and Swedish markets. Its immediate past may be troubled, but it can still teach us important lessons about future success.

Over the last three months, we’ve interviewed around 250 people in 150 consulting firms across 35 different countries, asking them how their local market is performing, how and why that may change in the future, and what the key challenges are that they face.