By Fiona Czerniawska
The following forms part three of a series of articles that we have published based on our on-going research into how clients see consulting firms. To view the first article in this series, please click here, and to view the second article, click here.
In consulting who you know and what you’re famous for have a massive influence on your success. No one, surely, could disagree with that? Well, it turns out that the interaction between relationships and specialisation is a lot more complex than we’d imagined.
As always, it helps to take a concrete example to illustrate this.