Big Four firms

By Fiona Czerniawska

You can get really bogged down in how to segment the consulting industry, so I’ve developed a simple, Disney-style model to explain the current dynamics of the market.

By Fiona Czerniawska

By Fiona Czerniawska

I’ve just been analysing the results of our new survey of client perceptions in the Nordic region.  As always, people find it hard to tell firms apart, at least within segments (they’re quite clear about the differences between segments).  Our job, if you like, is to pour over the data to find the areas where real differences shine through.