By Fiona Czerniawska
Last year, when we asked clients about the most important factors which influence their opinion about a given consulting firm, they told us it was the quality of people they encountered (no surprise there: consulting, as we keep saying, is the quintessential people business) and the results delivered (this was more of a surprise to some firms, though it really shouldn’t have been).
The same two factors top the list when we look at this year’s data. But then we realised we’d been missing something obvious.