Marketing

By Edward Haigh

By Edward Haigh

I've written somewhere in the region of 150,000 words about the consulting market in the last three months. That's, like, a couple of books-worth or something. I'm the Barbara Cartland of the consulting industry. Actually, let's not go any further with that idea.

Anyway, it's only a rough guess but I'd say that about 149,998 of those words have been about pragmatic, hard-nosed, results-focused, transformative, implementative consulting. The other two words were about blue-sky, hot-air, results-agnostic consulting. And they were, if I remember rightly,  'nothing' and 'doing'.

Over the past month, I’ve spent rather a lot of time on Facebook. And no, before you begin to question my work ethic, I’ve not been enviously flicking through friends’ holiday photos nor hunting down coupons from food manufacturers. Instead, I’ve been checking out the Facebook pages of consulting firms as part of our research for our latest report.