Marketing

In September we were joined for a week by Alice Moore, who was about to head off to Oxford University to read English. Her main task involved assessing the relative strengths and weaknesses of consulting firms' websites, making her now (among other things) the world expert on how German consulting firms present themselves online (seriously, who else has ever spent an entire week looking at nothing else?).  Coming to this as a non-consultant, we suspect her views reflect those of clients.  Here's what she had to say...

By Fiona Czerniawska

They’re a hard-bitten, cynical bunch of executives in the UK.

Many are ex-consultants, familiar with what they think of as the tricks of the trade. If they don’t have direct experience of working with a firm, they assume that quality will be average at best and that the value generated during the course of a consulting engagement will be no more and no less than the fees charged. True, once they’ve worked with you, they tend to be a bit more positive, but there’s a stubborn minority (just under 10% of the market) who think quality is poor or very poor.

By Fiona Czerniawska

You know your clients.  You know what they think about you.  But do you know why think what they do?