Tuesday 12th Mar, 2013
Segmenting the consulting market is a bit like skinning a cat: there are many ways to do it. Size is a useful way of thinking about it: small and medium-sized businesses don’t buy much consulting and, when they do, they buy it from their auditor or from freelance consultants. Sector is much less reliable as an indicator of difference: at the moment, you can take two banks of a broadly similar profile and find that one is buying a lot of consulting services while the other is buying virtually none.
Tuesday 5th Feb, 2013
Between the idea And the reality Between the motion And the act Falls the shadow
Tuesday 8th Jan, 2013
This is Laurie Young, a widely-acclaimed expert and the author of many books on marketing: “As a young teenager I’d visit my older cousins who had one fault: all of them were ‘petrol heads’ ... Now that’s part of the male psyche that missed me and I had to stand around while they, beer in hand, would talk endlessly about speed and new models in mind numbing detail. But it taught me to communicate.
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