Technology consulting

By Fiona Czerniawska

Will it get off the runway?

By Edward Haigh

My frequent trips across the North Atlantic over the last year or so have served to illustrate many things: it really ought to be simpler, by now, to get from Kennedy airport into Manhattan; Texas has more private medical centres than cowboys; you don’t need a whole Chicago deep-pan pizza to yourself; technology rules.

By Fiona Czerniawska

Twenty years ago Gavin Potter and I wrote a book called Business in a Virtual World.  Its thesis was that the increasing conversion of ‘stuff’ into digital information paved the way for a new way of doing business.  The book garnered some nice reviews, earned the praise of people we respected – and sold a couple of thousand copies.

How times change: today, digitization books pepper the top of bestselling business book lists.  After years of speculating what the next big thing in consulting will be, I think we’ve found it.