Skills and development

By Fiona Czerniawska.

“Transformation is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is. I mean you may think strategy consulting is a big deal, but that’s just peanuts to transformation."

If Douglas Adams was alive and well today, and writing The Hitchhiker’s Guide to Consulting, he’d probably have said this. Indeed, one of Adams’ most brilliant ideas, the infinite improbability drive—a faster-than-light drive based on quantum theory—would almost certainly have been deployed whizzing consultants from one side of the transformation universe to another*.

We’ve written before on this blog about the dangers posed by the extent to which transformation, like the Ravenous Bugblatter Beast of Traal—another Adams invention—has been gobbling up traditional consulting services.

By Fiona Czerniawska.

In 1610, after months of painstaking work grinding his own lens, Galileo Galilei finally held his new telescope up to the night sky. What he saw astonished him: instead of a few hundred stars, he could see thousands, even millions.

The consulting “universe” has long been populated by a small number of large “planets”–strategy, technology, operational improvement, and so on–but if you were to carry out an equivalent of Galileo’s exercise in today’s market, then you’d see something that looks more like the Milky Way than a simple solar system.

The consulting market is fragmenting. Centrifugal forces are breaking up our familiar planets, based on the precise expertise required, on a changing sense of what a “reasonable” price is, and on a new generation of clients who know that the way they want to buy from consulting firms isn’t necessarily how the firm wants to sell or deliver to them.