Thought leadership

Annual publications are an entrenched feature of the financial services thought leadership landscape. Most consulting firms have one, if not many, annual reports targeting the sector.

Our research back in July on the impact of thought leadership clearly demonstrated that one personal recommendation is much more likely to drive engagement with thought leadership than one email from a faceless firm – and much more likely to be the start of a conversation. But what does it take to make this happen? We posed this question to each of the ten firms who submitted a case study for our upcoming report on the distribution of thought leadership.

...So said Lee Iacocoa, American businessman.