Thought leadership

By Fiona Czerniawska and Edward Haigh

Meet Joe.  Joe is a senior executive in a large organisation.  He’s also something of a McKinsey fan.

By Fiona Czerniawska

In Raiders of the Lost Ark, Indiana Jones has to pick the real Grail from a fantastical collection of goblets.  While the bad guy chooses the biggest and gaudiest number and promptly dissolves into skeletal dust, the resourceful Indy rightly selects the humblest, wooden cup and lives to fight another day.

By Fiona Czerniawska

For almost 15 years, we’ve studied the downs and ups of thought leadership published by consulting firms.  But at a recent event in London I was struck by the number of lawyers (and their marketing teams) talking about this subject.